BREWING SERVICES FOR BEER PIONEERS

From Idea To Beer

A New Product Development Service for Start-Ups & Upstarts

We turn your concept into a recipe and process, followed by test brewing, feedback and finally scaling to commercially viable volumes. Alongside, we offer support and guidance to navigate starting up a brewing business.

We're specialists in all styles. We have extensive experience brewing lagers, pale ales, stouts, alc-free, gluten-free, vegan and functional beers; with over 100 different beers brewed in the last 10 years. 

HOW IT WORKS

Whether you're starting up a side-hustle, aiming for market-leading glory, or just adding to your existing range, our Idea-to-Beer service lets you instantly join a vastly experienced, multi-award-winning team, all focussed on making your concept into an A-grade reality. 

 

It’s a 2-phase process. Phase 1 defines your product and produces small test brews to refine recipe and process. Phase 2 is a seamless upscaling to a commercial run of 2000-3000 litres, producing your first stock for sale.

 

Phase 1

Phase 1 is a fixed-cost New Product Development service that draws a straight line from Idea to Beer.  It brings extensive experience to your NPD process and removes considerable risk. At the end, you’ll have a beer you’re proud of and the confidence you need to proceed to launch. 

 

We’ll guide you through the following stages:

  • Initial consultation and beer discussion;
  • Recipe and process development;
  • First pilot brew;
  • Taste testing with friends, colleagues and potential customers;
  • Feedback and recipe adjustment;
  • Second pilot batch;
  • Second samples;
  • Feedback discussion, Cost of Goods estimate for the final product and Phase 2 Outline.

Phase 2

We take your product to its first larger-scale production run of between 2,000 and 3,000L. 

  • Final review of pilot brewing results;
  • Discussion around packaging choices and process technicalities;
  • Advice on packaging design and brand guidelines;
  • Recipe scaling and final processing options;
  • Inaugural full brew - ferment, process and package;
  • Lab testing for product benchmarking;
  • Create a beer profile report;
  • Beer delivery to a destination of your choice.

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